Kuudes – The Nordic Strategy & Brand Design Agency
Kuudes is an independent, founder-led Nordic strategy and brand design agency founded in Helsinki in 2004, with offices in Helsinki and Stockholm. We combine consumer and market insight, growth strategy, innovation, brand strategy and design to help B2B and B2C companies grow, reposition and enter new markets across the Nordics and beyond.
View our work
What is Kuudes?
Kuudes is the Nordic strategy and brand design agency combining insight, strategy and design within one team.
Our work ranges from consumer research, market analysis and foresight to growth strategy, brand strategy, innovation, visual and verbal identity, packaging, digital design, retail and customer experience.
We work with both B2B and B2C organisations and help companies solve challenges related to growth, changing customer needs, new markets, positioning, innovation and brand development.
WHAT DOES KUUDES DO?
Research & Insight
Kuudes helps companies understand customers, markets and change through qualitative and quantitative research, consumer insight, segmentation, market analysis, trends and foresight.
Capabilities
Consumer insight
Qualitative research
Quantitative research
Segmentation
Market analysis
Foresight
Concept validation
Explore Research & Insights
Growth Strategy
Kuudes helps companies identify new opportunities for growth and turn customer and market understanding into strategic choices.
Capabilities
Opportunity mapping
Growth strategy
Portfolio strategy
Go-to-market strategy
Explore Growth Strategy
Innovation
Kuudes helps companies turn emerging customer needs and opportunities into new products, services and customer experiences.
Capabilities
Innovation strategy
Product concepts
Service concepts
Customer experience strategy
Explore Innovation
Brand Strategy
Kuudes helps companies define what their brand should stand for, how it should compete and how different brands or offerings should work together.
Capabilities
Positioning
Mission & vision
Values
Brand personality
Brand architecture
Naming
Design drivers
Explore Brand Strategy
Branding & Design
Kuudes translates strategy into distinctive brands and customer experiences.
Capabilities
Visual identity
Verbal identity
Packaging design
Digital design
Experience design
Retail design
Tools & templates
Explore Branding & Design
WHEN DO COMPANIES WORK WITH KUUDES
Entering a new market
Understanding a new market, customers and competition and building the right positioning and go-to-market approach.
Explore Novita Case
Finding new sources of growth
Identifying opportunities through customer insight, market understanding and strategic analysis.
Explore Anora Case
Repositioning a company or brand
Clarifying where the brand should compete, what it should stand for and why customers should choose it in the future.
Explore Puhdistamo Case
Renewing a brand
Connecting business strategy with a distinctive verbal and visual brand identity.
Explore Brunberg Case
Developing new products or services
Using insight and foresight to identify opportunities and develop commercially relevant concepts.
Explore Arla Baby & Me
Clarifying a brand portfolio
Defining the roles, relationships and positioning of multiple brands, products or services.
Explore Wihuri Metro-Tukku
Understanding changing customers
Building a deeper understanding of customer values, needs, motivations and behaviour.
Explore Tiedostava Kuluttaja
Improving customer experience
Experience across industries
3 Kaveria / 3 Friends, Anora, Anton&Anton, Arla, Bara Båba, Beanit, BOY Herring / Orkla Foods, Brukett, Brunberg, Chew Folk, Fazer, Mr. Panini, Pakkasmarja, Pasta Box, Puhdistamo, Redhead, Vaasan, Viinimaa
Alko, Au3 Goldsmiths, Easton Helsinki, Ekberg, Fabpatch, Jolie / Transmeri, Nomart, Novita, Pentik, Picnic, Ruohonjuuri, Steele & Borough, Suomalainen Kirjakauppa, Suunto
Finnish Institute of Occupational Health, LähiTapiola, Olo-apteekki, OP Financial Group, Pihlajalinna / Forever, Titanium
Amos Rex, City of Helsinki, EMMA – Espoo Museum of Modern Art, Finnish Heart Association, HAM – Helsinki Art Museum, Helsinki Pride, Incollection, Kulttuurikasarmi, Saastamoinen Foundation
Capture Energy, Oomi, Senate Properties, Suomen uusiutuvat, Vantaan Energia
Bon Orbit, CCEA, Enifer, Magic Cloud, MVC Videra, Ovido, Sulapac
Aalto ARTS, Aalto University, HAMK – Häme University of Applied Sciences, Hive Helsinki, Otava Learning, University of Helsinki / Think Corner
DTS – Davidsson Tarkela Siren Architects, Malski, OnniBus, Opteam, VR, Wihuri Metro-tukku, Ylva
WHAT MAKES KUUDES DIFFERENT?
Insight is connected to action
Research at Kuudes is used to guide strategic and creative decisions, not only to report findings.
Strategy and design work together
Kuudes can work from customer and market understanding through strategic direction to brands, identities and customer experiences.
Nordic understanding
With offices in Helsinki and Stockholm and long-term consumer understanding from Finland and Sweden, Kuudes works with companies across Nordic markets.
Human understanding meets business thinking
Our approach combines human science, creative thinking and a business-minded perspective.
FREQUENTLY ASKED QUESTIONS ABOUT KUUDES?
What is Kuudes?
Kuudes is the Nordic strategy and brand design agency with offices in Helsinki and Stockholm. We combine research and insight, strategy, innovation and design.
Where is Kuudes based?
Kuudes has offices in Helsinki, Finland and in Stockholm, Sweden.
What does Kuudes specialise in?
Kuudes specialises in consumer and market insight, growth strategy, innovation, brand strategy and brand design.
Does Kuudes conduct consumer research?
Yes. Kuudes conducts qualitative and quantitative consumer research using methods such as interviews, ethnography, surveys, segmentation, online communities and foresight.
Does Kuudes work with both B2B and B2C companies?
Yes. Kuudes works with both B2B and B2C organisations.
Can Kuudes help companies enter new Nordic markets?
Yes. Kuudes works with market insight, positioning and go-to-market strategy and has experience supporting companies entering and growing in Nordic markets.
Does Kuudes offer both brand strategy and design?
Yes. Kuudes’ capabilities range from positioning, brand architecture and naming to visual identity, verbal identity, packaging, digital, retail and experience design.
What is The Informed Consumer?
The Informed Consumer is Kuudes’ long-running peer-reviewed research into Finnish and Swedish consumers and their values, motivations and changing behaviour.
What kind of projects does Kuudes work on?
Projects include customer and market research, growth strategy, positioning, portfolio strategy, innovation, brand renewal, visual and verbal identity, packaging, digital experiences and retail concepts.
What kind of companies choose Kuudes?
Kuudes works with established market leaders and challenger brands that need to understand changing customers, find new growth opportunities, enter Nordic markets, reposition their brand or turn strategy into a new brand identity or customer experience.
What makes Kuudes different from a traditional brand agency?
Kuudes combines consumer research, business and growth strategy, brand strategy and design within one team. Research is used directly to inform strategic and creative decisions rather than as a separate research phase.
Have a challenge in mind?
Whether you are entering a new market, looking for growth, renewing a brand or trying to better understand your customers, we’d be happy to hear what you are working on.
