We are Kuudes, agency of creative strategists

We design customer-centric strategies and concepts.

  • Kuudes is a team of 40+ creative professionals in Helsinki and Stockholm
  • We consult top management, innovators and those responsible for brands or customer experiences
  • To support number crunchers, we provide strategy consulting based on customer understanding, foresight and creative thinking
  • We also utilize other Kuudes core competencies in our work, such as service design and visual design

Our way of working

Everything begins with understanding the customer 

Our strategy work starts with a thorough understanding of the customer. Through our Informed Consumer study, we have access to the most in-depth database in Finland of the values, expectations, and changes of different customer groups.

Strategy development using design methods

We work in an inclusive, iterative, and customer-oriented manner. We believe in concreteness, pragmatism, and illustrative prototypes. Our projects are always tailored to our customer’s needs.

A crystallized strategy that inspires

Our work will not be left to dust off in a PowerPoint presentation. Instead, we visualize and crystallize strategies into inspiring entities. Design plays a significant role not only in building a strategy but also when it is put into practice.

Typical projects

Growth strategies

Tomorrow’s successful strategies combine a vision of customers’ daily lives and values, new business opportunities, and future-changing phenomena. We bring our creative consultants and an agile strategy model that utilizes design thinking to your aid.

→  Sparring of strategy work from a customer-oriented perspective
→  Portfolio strategy
→  Customer strategy
→  Commercial concept
→  Retail strategy
→  Digital strategy

Learn more about our Easton Helsinki project


We are a practical partner in creative concept design. Our insight work, brand expertise, and experience in commercialising innovations provide an excellent base for creating successful concepts. The ability to crystallize and visualize new concept ideas into inspiring entities is one of core competencies. In addition to design work, we are happy to fasilitate your organisation’s internal innovation work.

→  Product and service concepts
→  Retail concept
→  Franchising concept
→  Customer experience strategy

Get to know our Think Corner project

Brand strategies

We help both B2B and B2C brands clarify their position or create a completely new challenger brand in the market. We base our work on strong insight, combining customer understanding, market and competitor analysis, and an insight into your corporate culture. We develop the brand and the concept, the promise and its claim, hand in hand: this is how actions and vision meet in real life.

→  Brand vision and mission
→  Positioning
→  Brand strategy
→  Brand hierarchy
→  Design strategy
→  Communication concept

Read more about the Oomi project

Contact us

We are a team of 40+ professionals in Helsinki and Stockholm. To enhance our strategy work we bring in experts of customer insight, service design, and digital design if necessary to the project. → Get to know all of our professionals

Jari Danielsson

CEO, Kuudes Nordic

+358 40 730 9612

Hanna Masalin

Commercial Director

+358 40 350 7542

Matti Lehto

Head of Strategy

+358 50 36 049 36

Michael Biaudet

Country Manager Sweden, Senior Strategist

+46 702 605 248

Paula Hupponen

Service Design Director

+358 50 328 4054

Terhi Hyvönen

Insight Specialist

+358 50 4134 797

Saara Järvinen

Senior Insight Strategist

+46 70 278 4669

Mikko Mäkinen

Concept Design Director

+358 40 575 9084

Sofia Stenfors

Brand Consultant

+46 735 745 741

Petra Väänänen-Leimu

Senior Insight Strategist

+358 40 746 1760