We are Kuudes, agency of creative strategists
We design customer-centric strategies and concepts.
- Kuudes is a team of 40+ creative professionals in Helsinki and Stockholm
- We consult top management, innovators and those responsible for brands or customer experiences
- To support number crunchers, we provide strategy consulting based on customer understanding, foresight and creative thinking
- We also utilize other Kuudes core competencies in our work, such as service design and visual design
Our way of working
Everything begins with understanding the customer
Our strategy work starts with a thorough understanding of the customer. Through our Informed Consumer study, we have access to the most in-depth database in Finland of the values, expectations, and changes of different customer groups.
Strategy development using design methods
We work in an inclusive, iterative, and customer-oriented manner. We believe in concreteness, pragmatism, and illustrative prototypes. Our projects are always tailored to our customer’s needs.
A crystallized strategy that inspires
Our work will not be left to dust off in a PowerPoint presentation. Instead, we visualize and crystallize strategies into inspiring entities. Design plays a significant role not only in building a strategy but also when it is put into practice.
Typical projects
Growth strategies
Tomorrow’s successful strategies combine a vision of customers’ daily lives and values, new business opportunities, and future-changing phenomena. We bring our creative consultants and an agile strategy model that utilizes design thinking to your aid.
→ Sparring of strategy work from a customer-oriented perspective
→ Portfolio strategy
→ Customer strategy
→ Commercial concept
→ Retail strategy
→ Digital strategy
Conceptualisation
We are a practical partner in creative concept design. Our insight work, brand expertise, and experience in commercialising innovations provide an excellent base for creating successful concepts. The ability to crystallize and visualize new concept ideas into inspiring entities is one of core competencies. In addition to design work, we are happy to fasilitate your organisation’s internal innovation work.
→ Product and service concepts
→ Retail concept
→ Franchising concept
→ Customer experience strategy
Brand strategies
We help both B2B and B2C brands clarify their position or create a completely new challenger brand in the market. We base our work on strong insight, combining customer understanding, market and competitor analysis, and an insight into your corporate culture. We develop the brand and the concept, the promise and its claim, hand in hand: this is how actions and vision meet in real life.
→ Brand vision and mission
→ Positioning
→ Brand strategy
→ Brand hierarchy
→ Design strategy
→ Communication concept
Contact us
We are a team of 40+ professionals in Helsinki and Stockholm. To enhance our strategy work we bring in experts of customer insight, service design, and digital design if necessary to the project. → Get to know all of our professionals
Michael Biaudet
Country Manager Sweden, Senior Strategist
+46 702 605 248
