We are Kuudes, agency of creative strategists

We design insight-driven & customer-centric strategies and concepts.

Get in touch
  • Kuudes is a team of 30 creative professionals in Helsinki and Stockholm
  • We consult top management, innovators and those responsible for brands or customer experiences
  • To support number crunchers, we provide strategy consulting based on customer understanding, foresight and creative thinking
  • We also utilize other Kuudes core competencies in our work, such as service design and visual design

Our way of working

It all begins with understanding your customers

Our strategy work starts with gaining a thorough understanding of your customers. Through our Informed Consumer study, we have access to a comprehensive database in Finland and Sweden that provides valuable insights into the values, expectations, and changing preferences of different customer groups.

Developing strategy through design methods

We adopt an inclusive, iterative, and customer-oriented approach to strategy development. We place great importance on being concrete, pragmatic, and using illustrative prototypes. Each of our projects is customised to meet the specific needs of our customers.

An impactful strategy that ignites inspiration

We ensure that our work doesn’t gather dust in a PowerPoint presentation. Instead, we transform strategies into captivating entities through visualization and crystallization. Design plays a crucial role not just in crafting a strategy but also in its practical implementation.

Typical projects

Growth strategies

Successful strategies of tomorrow integrate a deep understanding of customers’ daily lives and values, emerging business opportunities, and transformative trends. Our team of creative consultants, alongside our agile strategy model that embraces design thinking, is here to assist you in navigating this landscape.

→  Sparring of strategy work from a customer-oriented perspective
→  Portfolio strategy
→  Customer strategy
→  Commercial concept
→  Retail strategy
→  Digital strategy

Learn more about our Easton Helsinki project


We are your practical partner in creative concept design. Leveraging our insightful research, brand expertise, and experience in commercializing innovations, we offer a solid foundation for creating successful concepts. One of our core competencies lies in crystallizing and visualizing new ideas into inspiring entities. Beyond design work, we are also pleased to facilitate your organisation’s internal innovation efforts.

→  Product and service concepts
→  Retail concept
→  Franchising concept
→  Customer experience strategy

Get to know our Think Corner project

Brand strategies

We assist both B2B and B2C brands in defining their positioning or establishing a fresh challenger brand in the market. Our approach is rooted in robust insights, blending customer understanding, market analysis, competitor analysis, and a deep understanding of your corporate culture. Working hand in hand, we develop the brand, its concept, the promise, and its claim, ensuring that actions and vision align seamlessly in real-life implementation.

→  Brand vision and mission
→  Positioning
→  Brand strategy
→  Brand hierarchy
→  Tone of voice
→  Design strategy
→  Communication concept

Read more about the Oomi project

Contact us

We are a team of 30 professionals in Helsinki and Stockholm. To enhance our strategy work we also have experts of customer insight, service design, and digital design if necessary to the project. → Get to know all of our professionals

Jari Danielsson

CEO, Kuudes Nordic

+358 40 730 9612

Michael Biaudet

Country Manager Sweden, Senior Strategist

+46 702 605 248

Petra Väänänen-Leimu

Team Lead, Insight & Strategy

+358 40 746 1760

Mikko Mäkinen

Concept Design Director

+358 40 575 9084

Saara Järvinen

Senior Insight Strategist

+46 70 278 4669

Sofia Stenfors

Brand Consultant

+46 735 745 741

Paula Hupponen

Service Design Director

+358 50 328 4054

Terhi Hyvönen

Senior Insight Specialist

+358 50 4134 797

Pauliina Alanen

Business Designer

On parental leave