Helsinki Think Corner

A service concept that combines collaborative working and world-class academic discourse

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#insight #strategicdesign #servicedesign #conceptdesign

How can an open academic meeting and working place engage 500,000 visitors annually?

What is “science as a service”?

The University of Helsinki is a home of world-class research, ranked among the top 0.5% of universities in the world. The university wanted to strengthen its impact and dialogue with society and business by developing a new platform for cooperation, called Think Corner (Tiedekulma). The target of Think Corner is to become a major interactive research and knowledge showcase for both domestic and international audiences.

But how do we get students, researchers and partners to co-operate more and learn collaboratively? And how does Think Corner support the University of Helsinki’s strategy?

The concept for the new Think Corner was created by Kuudes in close collaboration with the university and its key stakeholders over a year-long development project.

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”We wanted to utilise service design methods in planning the service concept because they provide systematic and agile co-working models and tools for service development.”

– Tanja Paananen, Marketing & Project Manager of Think Corner

Who are we designing for?

In order to create useful services for Think Corners users, we defined them according to their motivations, rather than their job title or role. By understanding the users in terms of their motivations to attend, we were able to conceptualise fluid services that all users could access depending on their drivers, regardless of whether they were researchers, current or former students, drop-ins, or business partners.

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Think Corner service concept

We uncovered the latent needs of different target groups, such as researchers, students, business people and city dwellers. We explored physical and digital opportunities for connecting with science in new ways. By combining credible, academic content with a collaborative way to operate, visitors will arrive and depart from Think Corner inspired and an idea or a thought richer.

Our aim is to increase the use of academic content in learning, working, business, society, events, hobbies, media, travelling and networking. Think Corner is the inspiring home and an open community for insight and thinking in Helsinki.

Design Process

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Impacts for the University of Helsinki

Knowledge of visitor motivations

Increased understanding of university stakeholder groups and their motives. Concrete co-operation models starting with stakeholders.

Adapted organisational structure

Understanding that when we develop totally new services and change existing organisational structures and ways to operate requires a lot of effort.

Validated service model

New user-centric service models and job descriptions tested and developed.

Better equipped employees

The Think Corner team have learnt service design methodologies that they can use in their projects.

For more information:

Tiina Toivola
Account Director
+358 40 723 6267
tiina.toivola@kuudes.com