UNIVERSITY OF HELSINKI THINK CORNER – Service design

Offering science
as a service

The business target

How can we forge new relationships between science and business?

The University of Helsinki is in the top 0.5% of world-class research and teaching academies on the planet, but competition for funding and talent was tight and presented challenges they had to overcome. They needed to refocus their efforts on developing new, human-centric platforms for cooperation – Think Corner (or Tiedekulma) was envisioned as an academic meeting place that would engage business leaders, regular citizens, and the 30,000 campus students with a goal of enhancing the possibilities of scientific research. They chose Kuudes as their service design partner to realise their vision.

Who are we designing for?

The concept for the new Think Corner was created by Kuudes in close collaboration with the university and its key stakeholders over a year-long development project. In order to create useful services for Think Corner users, we defined them according to their motivations, rather than their job title or role. By understanding the users in terms of their motivations to attend, we were able to conceptualise fluid services that all users could access depending on their drivers, regardless of whether they were researchers, current or former students, casual drop-ins, or business partners.

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”We wanted to utilise service design methods in planning the service concept because they provide systematic and agile co-working models and tools for service development.”

Tanja Paananen, Marketing & Project Manager of Think Corner

Talk of the town

We explored physical and digital opportunities for connecting with science in new ways. By combining credible, academic content with a collaborative way to operate, visitors will arrive and depart from Think Corner inspired and an idea or a thought richer. Our aim is to increase the use of academic content in learning, working, business, society, events, hobbies, media, travelling and networking. Think Corner is the inspiring home and an open community for insight and thinking in Helsinki.

Design Process

Tiedekulma21

Tiedekulma20

Tiedekulma5

Results

700,000

annual visitors

500+

events a year

45,000

event participants

Content

that strengthens the strategic profile of the university

For more information:

Jari Danielsson
CEO, Kuudes Nordic
jari.danielsson@kuudes.com
+358 40 730 9612