Insight and design in harmony
Building the business case for new market entry
Kuudes worked with Arla Innovations to establish if Arla should enter into baby foods, a new category for the company. We were part of the insight process and we prepared the business case with the Arla team to convince senior management to resource and launch a new range, including the commitment to manufacturing, distribution and marketing.
We then created the concept, identity and design. Product packaging design was key to the brand, communications, appeal to both mothers and children, and to differentiation from other infant nutrition brands.
Nothing gets in the way of the pure and dependable message
The Kuudes design for Arla Baby & Me is simple and playful. The knitted animal figures are striking, fascinating and desirable. They jump right out from the shelves. The packaging design reinforces purity, openness, trust and innocence, and makes a credible link to the 100% organic product line. The designs are unmistakable. Arla Baby & Me received the Red Dot Award for communications design. The range is now sold around the world, from Denmark to China.