The art of retail
A world-class museum deserves a world-class museum shop. Since 2018, the Helsinki-based Amos Rex has offered a string of crowd-pleasing exhibitions that redefine the idea of an art museum. To further deepen their brand experience, we designed an inspiring concept store – the perfect ending for your museum visit.
The new space acts as a gateway between the functionalist 1930s Lasipalatsi and the ultra-modern underground museum architecture. It lives and breathes with the museum as the atmosphere of the store dynamically changes to accentuate the current exhibition. For a smoother visitor flow and overall rhythm, we divided the long hallway space into sections that invite to explore: a cosy book corner for the bookworms, a magical selfie wall for the influencers and of course some sofas for those who enjoy their art with time and tranquillity.
→ Retail concept
→ Interior design
→ Graphic design