FMCG branding – how to stand out in retail

With over 20 years of experience, we specialize in working with both challenger brands and market leaders within the fast-moving consumer goods sector in the Nordics.

contact us

FMCG branding – how to stand out in retail

With over 20 years of experience, we specialize in working with both challenger brands and market leaders within the fast-moving consumer goods sector in the Nordics.

Contact us

01. Strong insights as a backbone to consumer centric design

We believe the key to creating success stories in FMCG catecory lies in a deep understanding of consumer behavior and the ability to predict its future trends. Our unique approach combines insights from the Kuudes Informed Consumer Study (ongoing since 2008), the Kuudes Next foresight tool, and both category-specific and market-wide qualitative and quantitative research methods. This powerful blend of tools and expertise guides us in developing strategies and designs that deliver long-term growth opportunities for our clients.

ARLA BABY & ME - insight, brand identity, packaging
Building the business case for a new market entry
ANTON&ANTON - insight, concept, identity, packaging design
Delicious journey to new markets

02. Design that strongly connects with the users

In today’s fast-paced world, decisions are made in an instant. That’s why at Kuudes, we strive to create designs that make a powerful impact right from the start. Our approach involves making bold, strategic design choices that resonate with the target audience. We achieve this by understanding consumers’ needs and preferences, crafting designs that not only catch the eye but also connect with the right audience in a meaningful way.

BARA BÅBA - naming, brand identity, packaging
Naming and brand concept for a Swedish bubble tea company
3 FRIENDS - brand strategy, brand identity, packaging and communication
Brand strategy and identity to charm international markets
FRIIDU - visual brand identity, illustrations and packaging design
Delicious ice cream that happens to be plant based
CHEW FOLK – Identity, packaging and communication
Design strategy and identity with attitude

03. Proven impact in FMCG

With the help of our design approach, our clients have been able to significantly improve their growth. For example, Arla Lempi experienced a staggering 600% sales increase, 3 Kaveria Ice Cream saw an impressive 160% growth, and Puhdistamo achieved a notable 115% increase.

PUHDISTAMO - brand strategy, brand identity, packaging
Creating the foundation for growth for a wellbeing pioneer
ARLA LEMPI - consumer insight, brand identity, packaging
Multiplying sales by simplifying the concept

How can we help you succeed?

Here are a few examples that demonstrate our ability to deliver exceptional results through our top-class disciplines:

  • Consumer insight
  • Foresight
  • Qualitative & quantitative research
  • Co-creation and validation
  • Brand strategy
  • Portfolio strategy
  • Visual identity
  • Naming and tone of voice
  • Packaging design

Contact Jari for more

Jari Danielsson

CEO, Kuudes Nordic
jari.danielsson@kuudes.com
+358 40 730 9612


..or drop us a line

If you are interested in hearing more about our FMCG strategy and branding services or getting an initial offer for a project, please leave your contact details right here. Our team in Finland or Sweden will get back to you as soon as possible.