Insight & foresight

Strategy work

Service design

Insight & foresight

Everything begins with understanding your customer

To create genuinely interesting services, products, and concepts, we must first understand what is relevant to different people, the kind of daily lives they lead, and, above all, the lives they dream of. The core of our work is to identify these often subconscious needs, desires, and dreams. Our work is guided by curiosity and empathy. For us, research itself is not the be-all and end-all. What matters is what is done with the information.

CUSTOMER INSIGHT・CUSTOMER RESEARCH AND ANALYSIS・FORESIGHT AND FUTURE SCENARIOS・TARGET GROUP SEGMENTATION・TARGET GROUP UNDERSTANDING・CONCEPT VALIDATION・INNOVATION PLATFORMS・FOCUS GROUP INTERVIEWS

Collaborate with us
Matti Lehto, Head of Strategy
matti.lehto@kuudes.com
+358 50 36 049 36

Business development with ethnographic methods: Jolie webstore

One of our strategy success stories: Sulapac

Strategy work

Customer-centric strategies and concepts

Successful strategies for tomorrow incorporate a vision of customers’ daily lives and values, new business opportunities, and future-altering phenomena. We bring our creative consultants and an agile strategy model that employs design thinking to assist you. Our strategy work always commences with a comprehensive understanding of the customer. Our work won’t be left to gather dust in PowerPoint presentations. Instead, we transform and crystallise strategies into inspiring entities.

GROWTH STRATEGY ・COMMERCIAL STRATEGY ・PRODUCT, SERVICE, AND RETAIL CONCEPTS ・BRAND STRATEGY ・BRAND HIERARCHY ・BRAND RENEWALS AND TRANSFORMATIONS ・POSITIONING ・PORTFOLIO STRATEGY ・CUSTOMER EXPERIENCE STRATEGY

Collaborate with us
Matti Lehto, Head of Strategy
matti.lehto@kuudes.com
+358 50 36 049 36

Service design

Impactful services and customer experiences

We employ service design, design thinking, and co-creation methods in the multi-channel development of services, business models, strategies, and facilities. We put people-centric design into practice and use it as a strategic development tool in everything we undertake; it is our approach to adapting to the ever-changing dynamics of operating environments. We assist you in crafting value-creating services by involving the right people from your organisation and your customers in the process.

SERVICE CONCEPT DESIGN ・CUSTOMER EXPERIENCE DESIGN ・CUSTOMER JOURNEYS ・USER PROFILES ・DESIGN COACHING ・CO-CREATION AND INNOVATION ・CONTENT DESIGN ・DESIGN SPRINTS

Collaborate with us
Katariina Tikkala, Senior Service Designer
katariina.tikkala@kuudes.com
+358 50 564 7697

Venturing into a new business with service design: Suunto

One of our most delicious visual identities: 3 Kaveria

Visual design

Your brand to life with engaging design

A well-designed visual identity encapsulates the essence of your brand, attracts new customers, and endures the test of time. It maintains a consistent look and feel across all touchpoints, whether online or in brick-and-mortar stores, from digital pixels to printed materials. We craft internationally competitive identities that enable brands to establish meaningful connections with their customers. Our award-winning designers translate your brand into visual elements that both distinguish it and resonate with the target audience.

VISUAL IDENTITY ・BRAND IDENTITY ・GRAPHIC DESIGN AND ILLUSTRATIONS・LOGO AND FONT DESIGN ・PACKAGING DESIGN AND CONCEPTS ・ART DIRECTION ・PHOTOGRAPHY AND PICTURE CONCEPTS ・MOTION DESIGN

Collaborate with us
Sonja Söderholm, Team Lead, Brand Design
sonja.soderholm@kuudes.com
+358 50 538 5804

Digital design

Elevated digital customer experiences

Our role is to translate your strategy and business objectives into digital services and experiences that deliver value to both you and your customers. We transform user needs and challenges into design opportunities by viewing the world through their perspective. Our aim is to ensure that your brand maintains a consistent and appealing presence in the digital realm, just as it does in all other contexts, making it accessible to users of all types.

DIGITAL STRATEGY・DIGITAL SERVICE DESIGN ・UX AND UI DESIGN ・ACCESSIBILITY ・DESIGN SYSTEMS ・DIGITAL INNOVATIONS ・PROTOTYPING, VALIDATION, AND USER TESTING ・USER PATHS AND INFORMATION ARCHITECTURES

Collaborate with us
Jari Danielsson, CEO Kuudes Nordics
jari.danielsson@kuudes.com
+358 40 730 9612

One of our favourite digital design projects: City of Helsinki website

Brand-driven retail design: Pentik store concept

Retail design

Practicality meets inspiration

We design customer-centric spaces with customer and brand experiences refined down to the smallest details. Our passion lies in crafting cohesive brand experiences; we aim not only to design an attractive exterior but to ensure that every aspect functions effectively within a real-world environment, enhancing the brand experience you desire. We strive to create solutions that align with your business objectives, providing experiences that are enjoyable for both end-users and your staff.

COMMERCIAL CONCEPTS AND SPACES ・RETAIL CONCEPTS AND SPACES・FUNCTIONALITY DESIGN ・INTERIOR DESIGN ・DIGITAL SOLUTIONS IN THE SPACE ・GRAPHIC DESIGN AND SIGN DESIGN ・SERVICE CONCEPT DESIGN ・OFFICE SPACE DESIGN

Collaborate with us
Janne Kupiainen, Design Director
janne.kupiainen@kuudes.com
+358 40 516 6966