Creative strategy consulting by Kuudes
Insight-driven strategy consulting for ambitious companies. We define positioning, direction and priorities—so your strategy is clear, actionable and built for growth.
- Kuudes is a team of 20+ creative professionals in Helsinki and Stockholm
- We consult top management, innovators and those responsible for brands or customer experiences
- To support number crunchers, we provide strategy consulting based on customer understanding, foresight and creative thinking
- We also utilize other Kuudes core competencies in our work, such as service design and visual design
Our way of working
It all begins with understanding your customers
Our strategy work starts with gaining a thorough understanding of your customers. Through our Informed Consumer study, we have access to a comprehensive database in Finland and Sweden that provides valuable insights into the values, expectations, and changing preferences of different customer groups.
Developing strategy through design methods
We adopt an inclusive, iterative, and customer-oriented approach to strategy development. We place great importance on being concrete, pragmatic, and using illustrative prototypes. Each of our projects is customised to meet the specific needs of our customers.
An impactful strategy that ignites inspiration
We ensure that our work doesn’t gather dust in a PowerPoint presentation. Instead, we transform strategies into captivating entities through visualization and crystallization. Design plays a crucial role not just in crafting a strategy but also in its practical implementation.
Typical projects
Growth strategies
Successful strategies of tomorrow integrate a deep understanding of customers’ daily lives and values, emerging business opportunities, and transformative trends. Our team of creative consultants, alongside our agile strategy model that embraces design thinking, is here to assist you in navigating this landscape.
→ Sparring of strategy work from a customer-oriented perspective
→ Portfolio strategy
→ Customer strategy
→ Commercial concept
→ Retail strategy
→ Digital strategy
Conceptualisation
We are your practical partner in creative concept design. Leveraging our insightful research, brand expertise, and experience in commercializing innovations, we offer a solid foundation for creating successful concepts. One of our core competencies lies in crystallizing and visualizing new ideas into inspiring entities. Beyond design work, we are also pleased to facilitate your organisation’s internal innovation efforts.
→ Product and service concepts
→ Retail concept
→ Franchising concept
→ Customer experience strategy
Brand strategies
We assist both B2B and B2C brands in defining their positioning or establishing a fresh challenger brand in the market. Our approach is rooted in robust insights, blending customer understanding, market analysis, competitor analysis, and a deep understanding of your corporate culture. Working hand in hand, we develop the brand, its concept, the promise, and its claim, ensuring that actions and vision align seamlessly in real-life implementation.
→ Brand vision and mission
→ Positioning
→ Brand strategy
→ Brand hierarchy
→ Tone of voice
→ Design strategy
→ Communication concept
Contact us for strategy consulting
We are a team of more than 20 professionals in Helsinki and Stockholm. To enhance our strategy work we also have experts of customer insight, service design, and visual design if necessary to the project. → Get to know all of our professionals
Michael Biaudet
Country Manager Sweden, Senior Strategist
+46 702 605 248
Paula Hupponen
Principal consultant, strategy and foresight
+358 50 328 4054
Sofia Stenfors
Brand Consultant
On parental leave
