We are Kuudes, designers of impactful service and customer experiences

We utilize service design and design thinking methods in the multi-channel
development of services, business models, strategies, and facilities.


Get in touch

  • 30 creative professionals in Helsinki and Stockholm
  • We work in multidisciplinary teams to ensure the best outcome
  • People-oriented design is how we design and shape customer, user, and service experiences

How we help our customers

We create an understanding of customer behaviour, processes, and touch-points

  • Target group understanding
  • Co-creation
  • Customer journeys
  • User profiles

We develop new to respond to changes in operating environments

  • Customer experience strategy
  • Digital strategy
  • Service and content concepts
  • Operating model development
  • Foresight

We bring people-centricity into practice as a strategic development tool

  • Design coaching
  • User experience design
  • Content design

Typical projects

Renewal of Hel.fi

Our task was to renew City of Helsinki’s website in a citizen-centric way and coach the organization to utilize design methods in their everyday work

  • Creating and scaling up the design process
  • Customer research and citizen involvement
  • Design coaching
  • Content design

As part of the client’s team, our experts have been part of a change that has resulted in, among other things, an agile design process, thematic website concepts and a content producer’s guide to customer-oriented communication.
Read more about the Hel.fi project

Fortum Boot Camp

We accelerated Fortum’s internal innovation activities by designing and facilitating the company’s annual, global innovation challenge.

  • Designing and facilitating workshop methodology
  • Educational and insightful content for design thinking
  • Idea visualisation and pitch template
  • Utilizing the Kuudes Innovation Camp model

As a result of our co-operation, we elevated the experience of the Boot Camp participants, increased the number of ideas generated, and improved the quality of the final pitches.

Get to know the Fortum Boot Camp project


We designed a vibrant hybrid house concept that serves as a meeting point for business, people, and culture

  • Qualitative customer understanding
  • Target group profiles
  • Kuudes Concept Lab design sprint model

In addition to the interior design and the new visual identity, the design process resulted in a brand strategy and service concept.

Read more about the Malski project


Our expertise is recognized in the field of service design. Our work has been awarded with for example the Fennia Award and at Vuoden Huiput, and our work has been ranked among the 12 best service design projects in the world.

Our way-of-working

Project-specific customisation

Each project is different. We design every development project to best fit your needs.

Collaboration with the client

We believe that together we can achieve more. We can create value-creating services together by including the right people from your organisation and your customers.

Concrete results

Our work always leads to concrete results, which we illustrate through visualisation and practical examples.

Let's talk more

We are happy to hear how we could help you with service design methods and would gladly get together to outline ideas for projects no matter how far along they are. Don’t hesitate to contact our designers!

Emilia Nykänen

Head of Service Design

+358 44 971 4671

Katariina Tikkala

Senior Service Designer

+358 50 564 7697

Erika Sipilä

Service Designer

+358 44 2535 326

Kristiina Ahonen

Senior Content Designer

On parental leave

Petra Väänänen-Leimu

Team Lead, Insight & Strategy

+358 40 746 1760

Paula Hupponen

Service Design Director

+358 50 328 4054