We are Kuudes, one of the most experienced retail design agencies in the Nordics.

We design customer-centric spaces with customer and brand experiences perfected to the smallest details.

  • Kuudes is a team of 40 creative professionals in Helsinki and Stockholm.
  • We have versatile design experience in both private and public sectors.
  • Our design always starts with deep understanding of the customer and a cohesive brand experience.
  • We utilize other Kuudes core competencies in our work, such as service design and visual design.

How we work

Customer-centricity 

We utilize design-thinking methods and versatile tools for customer understanding in everything we do, which is reflected in particularly customer-oriented concepts. Thanks to our Informed Consumer study, we have a strong understanding of the values and motives of Finnish and Swedish consumers. Our design solutions are always based on a deep understanding of the target group.

Brand first

It all starts with a unified brand experience: we not only design a good-looking outer shell but we also make sure everything works in a real environment and enhances the desired brand experience. At its best, digital services complement the physical space, taking the brand to a whole new level.

Multi-disciplinary team

Our team consists of both physical space and digital service designers as well as internationally acclaimed graphic designers. Every step of the way comes from the same concept idea which is backed by studied consumer insight.

Typical projects

Commercial spaces and retail concepts

The core competencies of our team are in designing both individual spaces as well as concepts that are implemented into several touchpoints. Our passion is to create spatial solutions that serve commercial goals and offer experiences where both the end-user and service staff enjoy themselves.

  • Commercial concept design
  • Functionality design
  • Graphic design and sign design
  • Digital solutions in the space
  • Design of modular concept elements and the implementation phase

Our work: commercial space design for e.g. Suomalainen KirjakauppaNomart and Olo-apteekki

Spatial concepts, interior design, and design of business premises

We design everything from entire office buildings to individual units of furniture. Our design is where practicality and inspiration meet. When there are multiple different types of users in one space, it is critical to take different needs into account early on in the design process. We bring the brand’s soul into all kinds of spaces.

  • Interior design
  • Functionality design
  • Graphic design and sign design
  • Digital solutions in the space
  • Implementation phase design

Our work: Spatial concepts for Hive, Malski and Allegro trains as well as premise design for OP Etelä-Karjala, OP Elämänturva and Next Games

Spatial concepts, interior design, and design of business premises

We design everything from entire office buildings to individual units of furniture. Our design is where practicality and inspiration meet. When there are multiple different types of users in one space, it is critical to take different needs into account early on in the design process. We bring the brand’s soul into all kinds of spaces.

  • Interior design
  • Functionality design
  • Graphic design and sign design
  • Digital solutions in the space
  • Implementation phase design

Our work: Spatial concepts for Hive, Malski and Allegro trains as well as premise design for OP Etelä-Karjala, OP Elämänturva and Next Games

Design of public spaces

We have extensive experience in designing complex and challenging spaces in which several different activities take place by different user profiles with specific needs. We want to make the end users life as comfortable and simple as possible with solutions in which services are easy to understand and find.

  • Functionality design
  • Service concept design
  • Interior design
  • Graphic design and sign design
  • Preparation of implementation documents and supervision of construction work

Our work: VR service points, Easton Helsinki shopping center and renewal of Terveystalo’s reception hall and waiting rooms.

Contact us

We are a team of 40+ professionals in Helsinki and Stockholm. To enhance our retail design work we bring in experts of customer insight, service design and digital design. → Get to know all of our professionals

Sonja Söder­holm

Team Lead, Brand Design

+358 50 538 5804

Janne Kupiainen

Architect, Design Director

+358 40 516 6966