Viinimaa – Brand position, verbal and visual identity, application design, brand photography
A place for wines and vibes
Viinimaa turned to Kuudes with a mission to build a stronger, more distinctive brand identity. Kuudes’s design work focused on clarifying the brand position, refreshing and sharpening the visual and verbal identity, and creating a cohesive, practical brand guideline to support all brand activities. The result is a strong, modern brand entity that deepens emotional connection with consumers and positions Viinimaa as Finland’s leading source of inspiration and knowledge for beverage choices.
Kuudes crafted an emblematic logo that serves as a confident, recognizable symbol for the renewed brand. The calligraphic ‘v’ and the droplet of wine in its bowl create a well-balanced, approachable, and delicious combination.
Solution
Working closely with Viinimaa’s team, Kuudes clarified the brand position and defined a renewed brand persona. The renewal encompassed a refreshed visual and verbal identity that balances expertise with accessibility, supported by a clear and practical brand guideline ensuring consistency across all channels. The new tone of voice is approachable, cheerful, and rich – capturing the essence of Viinimaa’s personality and making the brand more relatable and joyful. A new set of high-quality brand imagery was created to support the launch and strengthen the brand across all touchpoints. At its core, Viinimaa became the place for viinittely ja fiilistely – celebrating the joy of wine, connection, and good moments.
Results
The renewal resulted in a modern and cohesive identity that deepens emotional connection with consumers and reinforces Viinimaa’s position as Finland’s leading source of wine inspiration and knowledge.
With its renewed brand identity, Viinimaa now communicates with warmth and confidence, embracing a more playful side of wine culture – one that invites everyone to join the experience. The new brand foundation provides a stronger platform for future growth, creative communication concepts, and brand extensions ready to thrive in a changing market.
“It was a pleasure to partner with Kuudes on the renewal of the Viinimaa brand. Their team expertly captured the challenges of modernizing a brand with over a decade of history. The execution of the new brand design was excellent, providing us with a solid foundation to build upon. The outcome successfully celebrates the strengths of Viinimaa while expanding its position and experience to inspire consumers for years to come.”
Taru NousiainenDigital Sales & Marketing Director
For more information:
Jari Danielsson
CEO, Kuudes Nordic
jari.danielsson@kuudes.com
+358 40 730 9612
Juho Huttunen | Photography
Fanni Lyytikäinen | Set design
Anni Paltemaa | Copywriter
