CAPTURE ENERGY – Brand strategy, visual and verbal identity, website and application design
Bringing good energy to your business
Rebranding a Swedish energy storage solutions company
In line with Europe’s aim to achieve climate neutrality by 2050, green technology is advancing rapidly. The battery energy storage market plays a crucial role in supporting this green transition, transforming climate and environmental challenges into new opportunities by efficiently storing renewable energy.
As a Swedish energy storage solutions company, Capture Energy offers cutting-edge battery energy storage systems catering to both corporate and industrial needs while also serving the flexibility market.
Key messages
The fastest way to the flexibility market, and beyond.
Your BESSt partner from plan to profit.
A green investment opportunity with flexible financing.
Insight-driven positioning
In response to the fast evolution of the energy storage solutions market, Capture Energy wanted to create a brand to carry their ambitious growth targets and asked for help from Kuudes. To gain insights about the customers, category and what makes Capture Energy stand out, Kuudes conducted research, including interviews with customers and stakeholders and desktop studies. Looking at the other players in the category, there seemed to be a homogeneity in terms of how they look and talk. We wanted the Capture Energy brand to stand out.
After the insight phase, the Kuudes team developed the key elements of the brand strategy, including the brand promise, key messages, brand persona and brand narrative. To make the brand both distinct and different, Kuudes proposed a strategy that builds upon their most valued asset; their team of experts, and their dedication to providing solutions that makes a good business, while supporting the shift to renewables. The brand promise, Bringing good energy to your business, says it all.
Bringing good energy to your business
The visual identity of Capture Energy is all about good energy.
The visuals are designed to communicate approachability, the energy storage category they’re in, Nordic values and the expertise and the team. The image concept is drawing inspiration from energetic real-life moments with stankeholders and serene imagery of Nordic nature. The use of round shapes with sharp edges reflects the balance between approachability and the sharp minds of the team. Additionally, the vibrant colours symbolise the energy and accessibility of the brand
Results
”Working with Kuudes has been an absolute pleasure. They have consistently proven to be an exceptional partner, providing invaluable insights and guidance throughout our rebranding journey, from the initial research phase to the final delivery of our visual profile.
Their professionalism has been exemplary, consistently delivering high-quality materials that perfectly align with our evolving requirements, even amidst tight deadlines and changing circumstances. Without hesitation, I would happily choose Kuudes as our design partner again!”
Henrik Lundgren
Chief Technology Officer at Capture Energy
For more information:
Michael Biaudet
Country Manager, Kuudes Stockholm
michael.biaudet@kuudes.com
+46 70 260 5248
