RUOHONJUURI – Retail Design, Communication
Store concept facelift for more inviting and engaging brand experience
Ruohonjuuri is a Finnish brand dedicated to organic, sustainable, and ethical products. Their diverse selection includes eco-friendly goods, such as natural cosmetics, health foods, and environmentally responsible household items.
Founded in 1982, Ruohonjuuri has consistently promoted well-being and sustainability through high-quality, responsibly sourced products. To bring their brand promise to life, they partnered with Kuudes to develop a facelift for their store concept—strengthening communication and making sustainable and wellness-focused choices more accessible than ever.
The business target
When Ruohonjuuri moved to a new space in the Iso Omena shopping center, it presented the perfect opportunity to refresh and refine their store concept.
The goal was clear: the store concept needed a platform to execute campaigns and enhance product communication. The Kuudes team focused on improving communication at all levels—branding, categories, and products—while also enhancing the visual and functional clarity of campaign areas. In addition, Kuudes revitalized the checkout area and optimized store navigation, ensuring a smoother and more engaging shopping experience.
Results
“When the opportunity emerged for a new space at the Iso Omena shopping center, it was time to give the Ruohonjuuri store concept a fresh facelift. The experienced team from Kuudes quickly grasped the brief and collaborated with us to bring the vision to life.
The main goals for the facelift were clear: enhance communication across all levels (branding, categories, and products) and clarify campaign areas both visually and functionally. We also aimed to refresh the checkout area and improve navigation throughout the store.
The Kuudes design team addressed these challenges perfectly with solutions that elevated the store to a whole new level. Now, just two months after reopening, we couldn’t be happier with the results. The store not only operates more efficiently but also presents an inviting facade that attracts new customers from the bustling shopping center corridor. Most importantly, the refreshed store concept has positively impacted our sales. Working with the Kuudes team was a seamless experience. Their commitment to the project made it easy to bring this exciting concept to fruition.”
– Päivi Korteniemi,
Asiakaskokemusjohtaja, Ruohonjuuri
