BRUKETT – Identity, packaging and communication

Choices of
good taste

For thousands of years, humans chewed on things created by nature – until the natural was replaced by plastics. Today’s non-biodegradable chewing gum is a significant problem to the environment. Chew Folk is a Swedish company that decided to change the game. They founded Sweden’s only chewing gum factory, designed to reinterpret and revitalize chewing gum for the modern age and accelerate the phase-out of chewable plastics. We helped Chew Folk clarify their design strategy and develop a verbal and visual identity that is full of attitude, catering to their new position in the market.

 

 

For thousands of years, humans chewed on things created by nature – until the natural was replaced by plastics. Today’s non-biodegradable chewing gum is a significant problem to the environment. Chew Folk is a Swedish company that decided to change the game. They founded Sweden’s only chewing gum factory, designed to reinterpret and revitalize chewing gum for the modern age and accelerate the phase-out of chewable plastics.

 

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Results

“Right from the initial meetings with Kuudes we had a good connection and dialogue. The team that worked on our case was really the best team we could ask for, creative, strategic and managed to translate our brand platform into a really good looking end product. During the design process the Kuudes team always kept us in the loop, they always listened to our feedback, and we were thrilled with the end result that really was a step up for our brand. The feedback on the visuals that we’ve received since launching it in stores is amazing. The package really stands our in the chewing gum shelves.”

– Abtin Soltanpour, founder of Chew Folk

For more information:

Michael Biaudet
Country Manager, Senior Strategist
michael.biaudet@kuudes.com
+46 702 605 248