FRIIDU – Visual Brand Identity, Illustrations and Packaging Design
Delicious ice cream that happens to be plant based.
It might be the coolest food innovation of them all, Friidu Ice Cream is made from fava beans. Behind the scenes, Kuudes has been crafting the brand identity that captures Friidu’s sassy attitude.
The visual cornerstone is the idea of a strong and independent character. Their mindset is free. Free to explore. Free to dream. Their mindset is Friidu.
Brand Colour
All good things grow from traditional terracotta clay pots. As Friidu ice cream is plant based, the second cornerstone of the identity is inspired by the humble clay pot. The tubs of delicious terra cotta Friidu ice cream is a visual nod to the traditional vessel for plant growth.
Friidu now already boasts seven sensational flavours, Chocolate Caramel with Almonds, Salted Caramel, Double Lemon Swirl, Peanut Butter & Raspberry, Salty liquorice & Creamy Lemon, Chocolate on Chocolate, Peanut Butter & Crunchy Caramel. Each of which has its own playful Friidu character.
For more information:
Piëtke Visser
Creative Director, Kuudes
pietke.visser@kuudes.com
+358 40 730 9612
