3 KAVERIA – Visual Identity, Packaging Design
3 Kaveria, Ice Cream for the Season
For the Christmas season, 3 Kaveria wanted to dress its ice cream in a festive look without losing the brand’s bold, graphic edge. 3 Kaveria approached Kuudes with a challenge: how to create a seasonal look for limited-edition flavors that evokes warmth, indulgence, and festive cheer, while remaining instantly recognizable and unmistakably modern—true to 3 Kaveria’s distinctive character?
Bold Branding Meets Seasonal Warmth
A rich Christmas palette was introduced to complement the iconic “3” while enhancing shelf impact and seasonal relevance. Deep reds, greens, and warm neutrals were paired with clean compositions to balance indulgence with clarity. The Christmas look was applied across packaging, key visuals, and supporting brand assets. Each element works on its own, yet together forms a cohesive system that feels strong both in-store and across digital touchpoints. The iconic “3” remains central, acting as a bold anchor that ensures instant recognition, even in a seasonal context.
It’s Beginning to Look a Lot Like Ice Cream
For 3 Kaveria’s Christmas season, we designed a limited edition range of ice cream tubs as part of the brand’s refreshed identity. The concept is built around the core message, “It’s the inside that matters”, brought to life through bold typography and confident, festive colour choices. For the first time in the brand’s history, the iconic orange packaging shifts to rich, glögi-inspired burgundy tones, giving the Christmas flavours a distinctive seasonal presence. The range expands with Pipari & taikina and Glögi & mantelitosca, both featuring its own warm, Christmas-inspired colour and new signature seal.
The final result is a Christmas expression that elevates 3 Kaveria without compromising its identity. A seasonal look that feels premium, playful, and authentic, strengthening brand presence while inviting consumers to pause, scoop, and enjoy.
Images © 3 Kaveria
For more information:
Veera Moilanen
Brand Design Team Lead, Project Director
veera.moilanen@kuudes.com
