Drive growth with actionable insights

01. We conduct research to create impact, not reports

Research that reports results is just research. Research that interprets and suggests generates insight. We see research and data as the beginning, not the end. That’s why we assert that research and insight should not be considered the same. Valuable insights are the result of a well-executed research process when the right questions are posed and analysed correctly. At Kuudes, actionable insights are born at the intersection of research and vision.

02. Insight by strategists

We take insight-driven strategy literally. Our researchers also serve as strategists, enabling a deep understanding of the insights’ practical applications. Our clients’ business goals, brand, and internal stakeholders form the starting point for all our work, ensuring our insights are always aligned with their objectives. That’s why the first step in our insight process is always understanding our clients, their challenges, and their realities.

03. We select methods based on need 

The chosen research method should always follow the question: what do we want to know? The means to unlock the answers vary from ethnography to quantitative surveys, but no single approach fits all purposes. We take pride in employing high-quality research methods and are committed to continuously learning new approaches to generate insights. Real breakthroughs are only possible when the question we seek to answer is clear, and the methods used to address it are valid and appropriate.

04. We believe in multidisciplinary teamwork 

Customer experience is shaped at multiple touchpoints, and we aim to cover these in our studies to provide a holistic and unbiased view of the issue at hand. We are strong advocates of multidisciplinary teamwork, having discovered that the best and most useful insights emerge from exposing research to a wide range of expertise. By incorporating our extensive team into the process and interpreting data from various perspectives, we ensure that the views of the client’s internal stakeholders are better represented and more comprehensively considered.

..or drop us a line

If you are interested in hearing more about our FMCG strategy and branding services or getting an initial offer for a project, please leave your contact details right here. Our team in Finland or Sweden will get back to you as soon as possible.