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Sofia StenforsConcept Correspondent: The Rise of Experience Shops

I find it exciting that we are moving towards a more service-oriented society once again. However, it seems that people are seeking human interaction once again and prefer to interact with other human beings rather than machines.

I don’t care about sex: Reconsidering customer segmentation

With rising uncertainty and more freedom of choice than ever, consumer decisions are increasingly motivated by individual values. This is where motivation-based segmentation comes in.
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