Magic Cloud Service Concept Renewal – Customer insight, strategy & service design
A cloud partner on the customers’ terms
Magic Cloud Service Concept Renewal – Customer insight, strategy & service design
A cloud partner on the customers’ terms
The business target
How to identify top potential customers and effectively communicate Magic Cloud’s offering?
Magic Cloud, a renowned cloud provider, was having difficulty communicating its value to IT experts skeptical of outsourcing.
Our task was to identify their purchase motives and criteria as well as craft a productized cloud solution to suit their needs.
How to identify top potential customers and effectively communicate Magic Cloud’s offering?
Magic Cloud, a renowned cloud provider, was having difficulty communicating its value to IT experts skeptical of outsourcing.
Our task was to identify their purchase motives and criteria as well as craft a productized cloud solution to suit their needs.
Creating a customer-driven offering required…
→ Validating cloud service solutions’ principles and value creation from the customer’s perspective
→ Identifying key factors differentiating customer needs and buying criteria of different types of customers within the target group
→ Packaging services into clear, visually appealing formats such as sales materials
Our approach:
Insight-driven
In-depth customer interviews and market research ensure the outcome is firmly rooted in a deep understanding of customer needs and market dynamics.
Collaborative
A collaborative approach fosters shared ownership, ensures alignment, and leverages collective expertise to refine the final outcome.
CX meets brand
Integrating CX and brand ensures that the brand promise is consistently delivered through every customer interaction.
Actionable deliverables
Tangible outcomes, such as clearly defined service packages, refined sales materials, and actionable roadmaps, are designed to support the client’s growth.
The process:
1. Gathering insight
We started with setting the project objectives and began our market and competitor analysis. The view was completed with in-depth interviews with existing and new clients.
2. Concepting the service
Based on the design research, we planned and facilitated a Concept Lab workshop for Magic Cloud. In the Lab we worked together on which insights are actionable and how.
3. Finalizing & visualizing
Kuudes worked on the service and strategic design. We worked closely together with Magic Cloud during the process.
4. Piloting
After the service concept and sales materials were finalized it was time to test them. Magic Cloud tested the materials with real clients with great results.
“Through customer interviews, we gained insightful information about the target audience, which allowed us to create service packages tailored to their needs. This, in turn, helps us advance in sales discussions”
Mari Asmala,
Chief Growth Officer, Magic Cloud
Outcome
A targeted cloud service offering for Magic Cloud
Through qualitative research and co-creation workshops, the project aligned customer expectations with the brand’s strengths, ensuring a cohesive and compelling market presence that speaks to the target audience.
The outcome is a set of actionable deliverables, including refined service packages and sales materials tailored to the target audience.
This positions Magic Cloud as a trusted partner while driving growth and improving customer engagement.
Solution
A targeted cloud service offering for Magic Cloud
Through qualitative research and co-creation workshops, the project aligned customer expectations with the brand’s strengths, ensuring a cohesive and compelling market presence that speaks to the target audience. The outcome is a set of actionable deliverables, including refined service packages and sales materials tailored to the target audience. This positions Magic Cloud as a trusted partner while driving growth and improving customer engagement.
Increased sales
The renewed sales materials have lead to increased sales for Magic Cloud in the target sector.
Position as trusted partner
Magic Cloud can position itself as a specialized and trusted partner rather than a generalist IT service provider in the eyes of the target group.
Focus on core business
By simplifying the sales process and service offering, we freed up resources to focus on core business activities and higher-value tasks.
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