An elegant brand renewal
for all ages

Ekberg is a 150-year-old Finnish classic. It’s a cornerstone of Helsinki café and confectionary culture. Given the task of updating the brand strategy, identity and packaging, the Kuudes concept focused on real, memorable experiences. We highlighted the delicious and colorful world that’s familiar to generations of happy Ekberg customers. It’s a timeless, stylish reinvention, faithful to the unforgettably delicious treats in store.