8-bit-sheep

Identity for a digital strategy network

Business
#identity #branding

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A clever little lamb,
the face of a new tech player

“I’m a humanist that dreams of 8-bit sheep.”

That’s how Sami Kallinen, the founder of 8-bit-sheep, introduced himself on Twitter for many years. The company name refers to Philip K. Dick’s classic sci-fi novel Do Androids Dream of Electric Sheep. 8-bit-sheep consults established brands with strategy, transformation, enterprise innovation, tech, user experience and metrics and needed a visual identity that connects the differing worlds of technology and humanities.

Clear, clean design with a bold centrepiece

Kallinen, aptly titled as the company’s bellwether, is part of the generation who first hacked 8-bit computers in the early 80’s. The logo created by Kuudes, an ASCII-lamb comprised entirely of Helvetica Glyphs, is the central part of this identity, and resonates perfectly within the context the company operates in.

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This sheep means business

Greek characters, commonly used in HTML and Unicode, are well-recognized within the tech community. The fittingly named lambda, 11th letter of the Greek alphabet, is positioned as the nose. The number 8 reoccurs in the lamb’s eyes as symbol theta, coincidentally the 8th letter in the Greek alphabet. As a finishing touch the infinity symbol, also an 8, is positioned as a dapper bowtie, endorsing the identity with seriousness and professionalism.

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For more information:

Piëtke Visser
Creative Director
+358 40 558 4090
pietke.visser@kuudes.com