How will sustainable aviation in the 2030s transform business and life in a region divided by the sea, characterized by long distances and cold climates, yet thriving with green transition businesses and a high quality of life?

Our client, Kvarken Council EGTC, sought to understand the demand and potential routes for aviation solutions that are sustainable, economically viable, and socially beneficial. But how do you study the need for something that exists only in the wildest dreams?

We have analyzed the region’s current travel patterns and built future scenarios to anticipate changing needs. Conducted by Kuudes, the study underwent three detailed phases: mapping current travel patterns using data from Telia and official statistics, conducting qualitative interviews with 20 organizations from various sectors, and carrying out a quantitative survey of nearly a thousand individuals and organisations in Finland and Sweden.

This study reveals crucial insights into regional travel patterns and the future of sustainable aviation.

There is a clear demand for better connections, but also challenges. Stakeholders must not only influence access but also shape attitudes by creating transport systems where the entire chain is credibly sustainable. Most importantly, to motivate travel, the region must leverage its entrepreneurial drive and innovative mindset. Due to the current geopolitical situation, there is good momentum for deeper cross-border relations.

Read more about our study on sustainable aviation in the Northern Nordics here.

Interested to hear more? Let’s talk!

Saara Järvinen
Senior Insight Strategist
+46 70 278 4669
The Kvarken Council is a Nordic cross-border cooperation platform for three Ostrobothnian counties in Finland and the regions of Västerbotten and Västernorrland in Sweden.
The FAIR initiatives are leading the way in making regional and cross-border aviation more eco-friendly.