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People behind the project: Suunto

Meet the insightful Kuudes team that helped Suunto make an ambitious entrance to a new business area. By combining foresight, quantitative and qualitative research and service design methods, our team helped Suunto gain a comprehensive understanding of gravel cyclists’ needs – today and tomorrow.

What’s Next: From me to you

Inflation, supply chain and manufacturing issues and the unpredictability of the energy situation are making us turn inwards, to our own community and to our own local safety net, even in our buying behaviour. We shift towards sharing, trading, and even bartering – but how could brands get in on the C2C action too?

What’s Next: Universal design is good design

Creating accessible services for everyone is not just about following legislation or the latest trends in technology. It’s about designing experiences that give meaning and connect all kinds of people on the same, equal level. If accessibility isn’t the norm in everything your business is doing, then it should be from now on.

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Kuudes Helsinki

Jari Danielsson
+358 40 730 9612
jari.danielsson@kuudes.com

Kalevankatu 4
00100 Helsinki

Kuudes Stockholm

Michael Biaudet
+46 70 260 5248
michael.biaudet@kuudes.com

A house
Stadsgården 6
116 45 Stockholm
Sweden

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