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Our work for Brukett and Chewfolk is shortlisted in Vuoden Huiput 2022 Identity category.

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I don’t care about sex: Reconsidering customer segmentation

With rising uncertainty and more freedom of choice than ever, consumer decisions are increasingly motivated by individual values. This is where motivation-based segmentation comes in.

What’s Next: December Round-up

Let’s wrap up the last future-defining force of change of this year! In December we discussed how technology continues to shape our world, lifestyles and work. In the future we want to see technology work invisibly and effortlessly in the background, serving all areas of life. More users, more competition and hopefully, smarter solutions.

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Jari Danielsson
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jari.danielsson@kuudes.com

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00100 Helsinki

Kuudes Stockholm

Michael Biaudet
+46 70 260 5248
michael.biaudet@kuudes.com

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