Kuudes has been awarded a Bronze Pentaward for Boy Herring in the category of food. Created in January 2007, the Pentawards are recognised as the most prestigious worldwide competition exclusively devoted to packaging design in all its forms. They are open to all those who are associated with the creation or marketing of packaging from every country in the world. Their primary mission is to increase the stature of packaging design and those who create it.

This tenth edition of the Pentawards received 1,843 entries from 5 continents and 54 countries.

Orkla Foods’ BOY is an all-time favourite pickled herring brand. BOY was in need of an update and a refreshing to reach new consumers. In addition to the brand name, we focused on BOY’s iconic color-coding and small tweaks to support the perception of everyday high quality.

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For more information:

Tony Eräpuro
Senior Designer
+358 44 048 8917