Saastamoinen Foundation
How can a brand identity serve art?
Culture
#identity
A new form in every execution
A new identity for a cherished
culture brand
The Saastamoinen Foundation Art Collection develops and showcases an important collection of private works of art. Our task was to give it a visual identity. Something the foundation had lacked since its foundation in 1968.
Like nature, in constant flux
The KUUDES visual identity supports the foundation’s contemporary, international, leadership position. It was inspired by the golden ratio, the divine proportion found in art, science, architecture, music and nature. The letters in the logo are not fixed. They can form abstract combinations. This approach has fuelled various stunning printed materials and animations.
