NOMART VIETNAMESE COFFEE – Coffee concept, experience design, interior design, graphic design

The world of Vietnamese Coffee

The owners of Nomart, a Finnish company specializing in design furniture and interior products, loved Vietnamese coffee and noticed it wasn’t available in Finnish stores. As a brand focused on delivering outstanding quality experiences, Nomart decided to introduce Finnish coffee lovers to the distinctive flavors of Vietnamese coffee by importing the key elements of the Vietnamese coffee concept for home use. Their goal was to celebrate the cultural heritage and traditional brewing methods of Vietnamese coffee.

To achieve this, Nomart collaborated with Kuudes to create a Vietnamese coffee concept that aligned with their visual identity. Nomart was not a new client for Kuudes, as we had previously renewed their visual identity and designed their retail store concept. For this coffee project, we created a visual identity that closely resembled Nomart’s existing one, with Nomart’s logo often appearing in communications as “brought to you by Nomart” alongside the coffee brand’s logo. The project involved creating the concept and designing a new visual identity, including developing brand imagery and an illustration style. The applications ranged from merchandising and marketing materials to a store cart and stand for retail stores, as well as a gift package. The visuals incorporate elements of wood and a harmonious palette of blue, brown, and pink, thoughtfully applied to all brand touchpoints to evoke a sense of warmth, tranquility, and modern sophistication.