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Give the user an active role

We no longer wish to be passive consumers, but rather take an active role in creating experiences and making an impact. Senior Insight Strategist Saara Järvinen spotted three Swedish brands that have allowed us to do just that.

What’s Next: Autonomy for all

The pandemic affected all age groups but one of the biggest impacts was on our senior citizens. Dealing with isolation, loneliness, and the looming fear of declining health… Not to mention the technological disruption they had to adapt to. What could we do to help now and in the future? Technology has potential to have a much more significant role in creating autonomy.

What’s Next: From the comfort of your own home

Our expectations of brands and the experiences they offer us have changed. Instead of simply bridging the gap between physical and digital, we expect immersion, a full experience of the brand, and ultimately, to have the choice in our own hands, whether to enjoy the experience from the comfort of our own homes or not.
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