Solution

Together with OmaSp, Kuudes sharpened the brand strategy and translated the heart of the brand into a fresh, contemporary visual and verbal identity that stays true to OmaSp while setting the tone for its next chapter.

A natural yet distinctive colour palette and refined typography bring warmth, energy and character into the traditionally restrained world of banking, creating a recognisable foundation across every touchpoint.

A new illustration style turns OmaSp’s products, services and everyday banking moments into familiar stories, inspired by real locations and the communities around each branch.

The photographic world builds on the same sense of place. Finnish landscapes and people across the country create a feeling of shared pride, while portraits of OmaSp’s own teams in local environments give the brand a genuine human face. An optimistic and approachable photographic style ties it all together, with consistent light, colour and subtle touches of OmaSp’s signature green.

The renewed identity gives OmaSp a warmer, more expressive and recognisable presence, while staying true to the heart of the brand. It brings OmaSp’s promise to life: a bank connected to the people and places it serves — your own local bank, wherever you are.