Arla Packaging – Visual identity, graphic design, illustrations
Arla Yoghurts
In a crowded yoghurt aisle, standing out takes more than great taste. Arla set out to refresh its yoghurt range with a more distinctive and contemporary look that would strengthen shelf presence, reflect the evolving Arla brand and spark appetite at first glance.
At the same time, the renewal needed to retain the familiarity existing consumers know and love, while connecting with urban-minded adults who approach everyday life with curiosity and an appetite for new tastes and experiences.
Kuudes joined forces with Arla to turn this ambition into a visual identity made for people hungry for life.
Kuudes created a fresh and vibrant visual world that puts flavour and appetite appeal front and centre. A rich yet natural colour palette draws inspiration from the flavours themselves, bringing deliciousness to life. Contemporary illustrations add character and a playful twinkle in the eye, while simplified compositions make the brand, product and flavour easy to recognise at a glance.
Building on Arla’s broader visual identity, the design brings the product family together while giving each flavour its own distinctive expression. A fresh burst of colour and character strengthens standout on shelf, resulting in an identity that feels unmistakably Arla: inviting, expressive and full of appetite appeal, made for everyday moments.
Illustrations: Phuc Doan
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