Investment in design will be the best media buy you will ever make. Packaging is your main communication channel.” These words uttered by Brett Donahay at the Nordic Food Branding 2017 summit organised by Kuudes stuck in my mind. Since then I have been wondering: why do so few brands take full advantage of packaging design?
Concept Designer Matti Lehto presents five interesting brands that know what they are doing when it comes to conveying your message through packaging design.
Read the blog post here
