This week, the Service Design Network announced 12 finalists of the international Service Design Awards, now held for the 5th time. Among the finalists is our work for Hive, the revolutionary new coding school venture by Supercell and partners.

Over 100 projects were entered this year, facing higher submission standards than ever before. The finalists are divided into three categories: Professional Commercial, Professional Non-profit / Public Sector, and Student. The award ceremony will take place at the SDGC19 conference in Toronto, Canada on 10 October 2019.

About Hive Helsinki

Code is everywhere, and yet the world is facing a shortage of coders. The only way we will be able to fill this gap is by teaching coding in an entirely new way. The people at Supercell decided to roll up their sleeves and do something about this, initiating and funding a brand-new coding school in Helsinki – the start-up hub of northern Europe.

In early 2018, they chose Kuudes as their design partner for the school. A single Kuudes team worked on the project from the consumer insight phase to the execution phase, studying the target groups’ motivations and creating a bold positioning strategy to guide Hive’s design work. Design thinking methods were used along the way to create a school that all target groups would find inspiring and meaningful.

See the Hive competition entry


Get to know all finalists