Finland’s leading brand design agency, formerly named Kuudes Kerros, has opened a new studio in Stockholm and has grown to become a truly Nordic player. The agency has also shortened its name to simply: Kuudes.
Kuudes Stockholm’s trump card is the approach that Kuudes has developed since it was founded in 2004, linking consumer insight with strategic planning and award-winning design. The new office will be launched in conjunction with the release of The Informed Consumer Sweden in-depth study.
“Over the last three years we have grown more than 80 per cent, we have made a number of international brand consultancy and concept design projects, and won awards in both international and domestic design competitions. It’s now a natural time for us to expand outside Finland to service our growing business in the Nordic countries and continue our international brand design agency work,” says Kuudes managing director, Jari Danielsson.
The Informed Consumer Sweden study is a door opener
In February 2017, Kuudes Stockholm will publish the results of the unique Informed Consumer study into Swedish consumer trends. Kuudes has carried out large-scale Informed Consumer research in Finland annually since 2008 (under The informed Consumer title since 2013).The study combines ethnography, extensive fieldwork, quantitative research and future scenario methods.
“Conscious consumerism is one of the trends most strongly influencing future consumption and buying behaviour,” says Kuudes Stockholm managing director, Annika Mesimäki. “Even before we announce the survey results we can reveal that there are significant differences between Finland and Sweden. The in-depth consumer understanding from The Informed Consumer drives innovation, offers competitive advantage for our customers, and gives us a good foundation for expanding operations in Sweden.”
User-centric commercial concepts in great demand
Developing brand strategies and commercial concepts, and making them concrete with multi-disciplinary design, will remain at the core of Kuudes’ work. The user-focused Kuudes approach is based on exceptional understanding of consumer trends and consumption behaviour. “Our experience is that this kind of thinking is in growing demand in the Nordics. More and more companies have realized the importance of differentiated, user-centric concepts and design to deliver competitive advantage,” adds Jari Danielsson.
Kuudes has recruited new key personnel to drive growth. Kuudes Stockholm managing director, Annika Mesimäki, has previously worked at international brands, including Unilever, Fiskars, Arla and L’Oréal. The new Kuudes strategy director is Sofia Uitto, previously at SEK Design. Kuudes Stockholm and Kuudes Helsinki share professional resources and Kuudes is currently recruiting in Finland and Sweden.
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