Are you interested in the key global trends that are shaping consumers’ lives, and the values and attitudes that drive the everyday consumption choices of Swedish consumers?
We warmly welcome you to our breakfast event where we will release the findings from our unique insight study into Swedish consumers.
The Informed Consumer study release
Time: 8:30-11:00, February 14th
Place: Fotografiska, Stockholm
8:15 Breakfast is served
8:40 Welcome – Annika Mesimäki, Managing Director, Kuudes Stockholm
8:45 The opposite may also be true – the importance of an open mind, innovation and change – Pär Lager, Chairman of the Board & Advisor
9:05 Brand-led innovation – how to use consumer insights to ensure future success – Tytti-Lotta Ojala, Head of Consumer Design, Arla Global Innovation & Marketing
9:25 Release of the Informed Consumer Study – Saara Järvinen, Insight Specialist and Designer, Kuudes Stockholm & Erika Tanos, Innovation Anthropologist, Founder and CEO, Curiosity Shop AB
10:15 Panel discussion with Pär Lager & Tytti-Lotta Ojala
10:30 Mingle with guests and meet the Kuudes team
11:00 Thank you and until next time!
Seats are limited.
Please reserve your place by Monday 6.2. at the latest. We look forward to seeing you at Fotografiska!
The Kuudes team
About The Informed Consumer study by Kuudes
Kuudes, the Nordic insight, strategy and design agency, is growing its business with a new Stockholm studio. Our work is built on exceptional insight into the changing emotions and needs of the consumer.
To develop our work in Sweden, we conducted this major academic study of current and future trends and motives underlying consumer behaviour. The Informed Consumer study involved a vast amount of research in Sweden throughout 2016, with a broad quantitative study and a long tour of the country to visit Swedish homes to identify the values and attitudes that drive people’s everyday consumption choices. You have the opportunity to be among the first to hear about the unique results from our study.