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On Kuudes Insights: Find the gap — why listening to the customer is not enough
Jari Danielsson writes how to design winning concepts that work in real life.
Kuudes Insights / Service Designer Paula Hupponen explains why e-commerce still plays only a minor role in the Finnish grocery sector. The way we consume everyday goods is facing disruption: routine purchases […]
Sweden vs. Finland – How do they differ? Junior Insight Specialist Roosa Luukkanen lays down the facts from the Informed Consumer studies.
OP Financial Group / With co-creation mentality and the Kuudes Concept Lab, OP reinvented its business. The service design project resulted in 10 concrete digital concepts and improved overall understanding of the clientele.
In our Trend safari format, we will guide our clients on an inspirational tour in Stockholm to see recent trends and concepts relevant to their field of business. All Trend […]
Helsingin Sanomat (8.6.2017): brand design agency Kuudes studied the differences between Finnish and Swedish customers (only in Finnish)
Our Informed Consumer team shared the findings of the Swedish and Finnish studies at a breakfast event at the Helsinki City Museum on the 8th of June 2017.
(Kauppalehti, only in Finnish)
#Consumer #insight of the day: #sustainability and #responsibility are becoming more and more important in building a strong #brand.
We are delighted to invite you to our Finland vs. Sweden breakfast event at the Helsinki City Museum (Aleksanterinkatu 16) on June 8th 8.30–11.00 a.m. (presentation in Finnish) Registration: firstname.lastname@example.org
Kuudes in da house! Our new office space in Stockholm is soon ready to kick some business. Find us at Sankt Eriksgatan 63 B. #KuudesStockholm
How to adopt service design mentality in early education and day care? Take a look at our case Helsinki Early Education and Care.
“Without empathy our work becomes shallow.”
Check out our newest blog post about how we use empathy in our insight work – and press subscribe!
Insight-driven design to disrupt the category
Playful packaging that jumps right out from the shelves
Great packaging doesn’t need to be gift-wrapped