Helsinki Geoeconomics Week – Strategic brand guidance, Visual identity, Website design, Applications for the annual conference
Branding a global conference.
A Platform for Global Geoeconomic Dialogue
Helsinki Geoeconomics Week 2025 (HGW25) gathers leading policymakers, corporate strategists, financial experts, and academics in Helsinki to address urgent geoeconomic challenges. In 2025, under the theme “Trump Six Months On: Geoeconomics in a Fractured Global Order,” the event fosters exclusive, Chatham House Rule discussions in a club-like setting.
We created a distinctive brand identity and digital design system that reflects the event’s intellectual depth and global outlook. Inspired by geometric forms and brutalist architecture, the visual language conveys structure, resilience, and interconnectedness. A versatile colour system and halftone image style ensure consistency across all platforms and applications.
INDUSTRY
Geoeconomics Conference
MARKET
Global
WHAT WE DID
Helsinki Geoeconomics Week – Strategic brand guidance, Visual identity, Website design, Applications for the annual conference.
A Recognised and Cohesive Presence.
The new identity strengthened HGW25’s position as a unique and respected forum in global geoeconomics. The cohesive design system improved recognition, elevated the digital experience, and captured the ambition of the event’s programme.
Result
“Working with Kuudes has been both inspiring and highly professional. At a time when our organization was evolving rapidly and in need of a strategic lift, the Kuudes team demonstrated an impressive ability to grasp both our core identity and our ambitions.”
“Their work helped us articulate our positioning in a shifting global landscape, and the quality of delivery remained high throughout the process. I warmly recommend Kuudes to any organization seeking a business design partner with strategic clarity and contextual sensitivity.”
Jens Hillebrand Pohl
Founder, Helsinki Geoeconomics Week