ONNIBUS visual identity – Brand design, graphic design
Onnibus
Affordable and Friendly Travel
Onnibus is a Finnish long-distance bus company known for making travel easy, affordable, and enjoyable. Onnibus has become one of Finland’s most recognisable travel brands by offering low-cost tickets, reliable service, and a relaxed travel experience. Its bright red double-decker buses have become a familiar sight, connecting major cities and smaller towns across the country. Onnibus stands out for its customer-friendly approach — simple booking, punctual service, and a cheerful, down-to-earth attitude.
Meet Onni!
Your travel companion.
A friendly, adaptable mascot designed to bring warmth, character, and charm to Onnibus. With a fresh, playful illustration style, Onni helps telling stories that connect with people of all ages, making bus travel more relatable and engaging.
Onni is always ready – dressed for the weather, equipped for the journey, and full of personality! This makes him an ideal tool for marketing, advertising, and seasonal storytelling.
From paddling to concerts, camping to snow-covered cities – wherever Onnibus goes, Onni goes too. Seikkailu alkaa – the adventure begins!
At the heart of the imagery concept are real experiences: the feeling of gazing out the window at endless forests, arriving in a new city, or breathing in the fresh air of a remote lake stop. The visual mood is vivid, modern, and human. We show the ease of travel with Onnibus: comfy seats, free Wi-Fi, charging ports, and air-conditioned interiors — the little details that make the road feel effortless.
Onnibus | Photography
Jill Goritschnig | Illustrator