Wellbeing is a megatrend that will continue its triumphant march. Functional and holistic approaches are blending in and the very concept of wellbeing is becoming more holistic. The roles of the mind and mental health are emphasized.
The healthcare paradigm if shifting into more preventive, comprehensive, and individualistic direction. Modern technology helps us become more aware of how we are doing and helps us make individual choices to support our wellbeing.
How has this trend evolved: From strict division to merging approaches of wellbeing
2016 — Separate functional and holistic
Functional and holistic approaches were still clearly separate. Self-tracking was on the rise, as well as yoga, mindfulness, meditation and crossfit. Food started gaining importance and became fashionable. Premiumisation in many food categories.
2021 — Towards comprehensive approach
During the pandemic consumers became more aware of the importance of their underlying health. Holistic and functional approaches were blending in, yet there have been more and more scattered wellbeing tribes with their own approach. Recovery and sleep in focus. Nature, mental health breathing and spirituality on the rise.
2026 — New holistics of mind and body
Mental, emotional and cognitive health and their connection to the physical will be profoundly understood in the Western world. Nature and time will be most valuable resources.