Our consumer insight research project in China has kicked off! Our goal is to gain new information about food trends in major cities in China as well as Chinese consumers, their shopping behaviour motives and their views towards food.

The target is to provide insightful and inspirational knowledge to help Nordic food brands to get a foothold in the biggest market in the world. The project is a part of Fudan iLab programme with Business Finland and the Fudan University in Shanghai.

We are sharing our findings throughout the project. If you’re interested in hearing more, sign up below!

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