With around 40 locations across Finland, Picnic is the go-to restaurant chain for quick meals and favourite cafeteria products. They were embarking on a fundamental strategic repositioning and invited Kuudes to perform a major overhaul of the Picnic look to freshen up their image. The result is natural, delicious, and organic, just like Picnic.
For thousands of years, humans chewed on things created by nature – until natural was replaced by plastics. Today’s non-biodegradable chewing gum is a significant problem to the environment. Chew Folk is a Swedish company that decided to change the game, and we are proud to be their partner in branding and design.
For 50 years, Pentik has brought beauty home. Last year, they asked us to design a campaign concept and identity for their 50th anniversary to celebrate both past and the future of this iconic brand. The identity is inspired by the turning of a potter’s wheel and by the memorable gatherings of friends and families around tables, enjoying delights served from Pentik wares.
In recent years, mental health issues have become the most common cause of absences in Finnish workplaces. Our service and concept designers teamed up with Työterveyslaitos (Finnish Institute of Occupational Health) to battle this alarming trend by identifying and creating a research-backed toolbox that helps change the course of workplace mental health support.
Sulapac is a sustainable alternative to conventional plastic. It mimics the beauty and functionality of nature without leaving permanent microplastics behind. We worked with Sulapac to create a brand strategy that helps them lead and inspire change towards a more sustainable world. Read more on how we accomplished this.